The Application of a Product Mix Linear Programming Model in Corporate Policy Making

This paper reports a real-life application of linear programming to corporate policy making. The model used in the study was designed to analyze the company's marketing and production policies. The model structure is unique, incorporating features of product mix, sequencing and blending models....

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Veröffentlicht in:	Management science 1978-09, Vol.24 (13), p.1342-1350
Hauptverfasser:	Byrd, Jack, Jr, Moore, L. Ted
Format:	Artikel
Sprache:	eng
Schlagworte:	applications Consumer goods industries Corporate Corporate planning Corporate policies Decision making Demand Design Implementations Inventory Linear programming Management science Marketing Packaging Personnel policies planning: corporate Policy making Product lines Product mixes production Production capacity production/scheduling Profit margins Profit planning programming: linear programming: linear, applications Raw materials Recommendations Scale models scheduling Structure Task forces
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