The Application of a Product Mix Linear Programming Model in Corporate Policy Making
This paper reports a real-life application of linear programming to corporate policy making. The model used in the study was designed to analyze the company's marketing and production policies. The model structure is unique, incorporating features of product mix, sequencing and blending models....
Gespeichert in:
| Veröffentlicht in: | Management science 1978-09, Vol.24 (13), p.1342-1350 |
|---|---|
| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 1350 |
|---|---|
| container_issue | 13 |
| container_start_page | 1342 |
| container_title | Management science |
| container_volume | 24 |
| creator | Byrd, Jack, Jr Moore, L. Ted |
| description | This paper reports a real-life application of linear programming to corporate policy making. The model used in the study was designed to analyze the company's marketing and production policies. The model structure is unique, incorporating features of product mix, sequencing and blending models. The model's structure is described as well as typical results it produced. The recommendations for corporate actions arising from the model are also explained. Recommendations were made to alter the existing corporate policies on brand proliferation and limited inventory levels. The product line has been reduced as a result of the study, and a policy decision to expand the inventory has been made. The process of implementation is sketched to provide a feeling for the difficulties involved in corporate policy making. |
| doi_str_mv | 10.1287/mnsc.24.13.1342 |
| format | Article |
| fullrecord | <record><control><sourceid>jstor_proqu</sourceid><recordid>TN_cdi_proquest_journals_205822554</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>2630640</jstor_id><sourcerecordid>2630640</sourcerecordid><originalsourceid>FETCH-LOGICAL-c485t-56147b3665a53a8534448447823bb936c41bb0ea315765c6c2ec0b6a62804a4c3</originalsourceid><addsrcrecordid>eNqNkU1PGzEQhq2qSE2h5144WO2JwwaPv9Z7RBEFpERwSM-W1ziJQ3a9tTfQ_Hu8LEW9FFXyeEb2875jaxD6CmQKVJXnTZvslPIpsLw4_YAmIKgshCDwEU0IoaKAilSf0OeUtoSQUpVygpbLjcMXXbfz1vQ-tDissMF3MdzvbY8X_jee-9aZOByto2ka367xIty7HfYtnoXYhWh6h-9CdjjghXnIwAk6Wpldcl9e8zH6-eNyObsu5rdXN7OLeWG5En0hJPCyZlIKI5hRgnHOFeeloqyuKyYth7omzjAQpRRWWuosqaWRVBFuuGXH6Nvo28Xwa-9Sr7dhH9vcUlNgFJQk5F2ICEWpEDxD3_8FAa1KBRJYlanzkbIxpBTdSnfRNyYeNBA9DEEPQ9CUa2B6GEJWLEZFdJ2zb7hvmxBf2EfNTOaZOeSA3CknP5Qsb91LwWn2EkRv-ib7nY5-29SH-OZHJSOSD3-djte-XeUG6T_edzYKNn69efLR6T_KxmTU_80-A1Txt8s</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>205822554</pqid></control><display><type>article</type><title>The Application of a Product Mix Linear Programming Model in Corporate Policy Making</title><source>RePEc</source><source>INFORMS PubsOnLine</source><source>Periodicals Index Online</source><source>EBSCOhost Business Source Complete</source><source>JSTOR Archive Collection A-Z Listing</source><creator>Byrd, Jack, Jr ; Moore, L. Ted</creator><creatorcontrib>Byrd, Jack, Jr ; Moore, L. Ted</creatorcontrib><description>This paper reports a real-life application of linear programming to corporate policy making. The model used in the study was designed to analyze the company's marketing and production policies. The model structure is unique, incorporating features of product mix, sequencing and blending models. The model's structure is described as well as typical results it produced. The recommendations for corporate actions arising from the model are also explained. Recommendations were made to alter the existing corporate policies on brand proliferation and limited inventory levels. The product line has been reduced as a result of the study, and a policy decision to expand the inventory has been made. The process of implementation is sketched to provide a feeling for the difficulties involved in corporate policy making.</description><identifier>ISSN: 0025-1909</identifier><identifier>EISSN: 1526-5501</identifier><identifier>DOI: 10.1287/mnsc.24.13.1342</identifier><identifier>CODEN: MNSCDI</identifier><language>eng</language><publisher>Linthicum: INFORMS</publisher><subject>applications ; Consumer goods industries ; Corporate ; Corporate planning ; Corporate policies ; Decision making ; Demand ; Design ; Implementations ; Inventory ; Linear programming ; Management science ; Marketing ; Packaging ; Personnel policies ; planning: corporate ; Policy making ; Product lines ; Product mixes ; production ; Production capacity ; production/scheduling ; Profit margins ; Profit planning ; programming: linear ; programming: linear, applications ; Raw materials ; Recommendations ; Scale models ; scheduling ; Structure ; Task forces</subject><ispartof>Management science, 1978-09, Vol.24 (13), p.1342-1350</ispartof><rights>Copyright 1978 The Institute of Management Sciences</rights><rights>Copyright Institute for Operations Research and the Management Sciences Sep 1978</rights><rights>Copyright Institute for Operations Research and the Management Sciences Sept. 1978</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c485t-56147b3665a53a8534448447823bb936c41bb0ea315765c6c2ec0b6a62804a4c3</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.jstor.org/stable/pdf/2630640$$EPDF$$P50$$Gjstor$$H</linktopdf><linktohtml>$$Uhttps://pubsonline.informs.org/doi/full/10.1287/mnsc.24.13.1342$$EHTML$$P50$$Ginforms$$H</linktohtml><link.rule.ids>314,780,784,803,3692,4008,27869,27924,27925,58017,58250,62616</link.rule.ids><backlink>$$Uhttp://econpapers.repec.org/article/inmormnsc/v_3a24_3ay_3a1978_3ai_3a13_3ap_3a1342-1350.htm$$DView record in RePEc$$Hfree_for_read</backlink></links><search><creatorcontrib>Byrd, Jack, Jr</creatorcontrib><creatorcontrib>Moore, L. Ted</creatorcontrib><title>The Application of a Product Mix Linear Programming Model in Corporate Policy Making</title><title>Management science</title><description>This paper reports a real-life application of linear programming to corporate policy making. The model used in the study was designed to analyze the company's marketing and production policies. The model structure is unique, incorporating features of product mix, sequencing and blending models. The model's structure is described as well as typical results it produced. The recommendations for corporate actions arising from the model are also explained. Recommendations were made to alter the existing corporate policies on brand proliferation and limited inventory levels. The product line has been reduced as a result of the study, and a policy decision to expand the inventory has been made. The process of implementation is sketched to provide a feeling for the difficulties involved in corporate policy making.</description><subject>applications</subject><subject>Consumer goods industries</subject><subject>Corporate</subject><subject>Corporate planning</subject><subject>Corporate policies</subject><subject>Decision making</subject><subject>Demand</subject><subject>Design</subject><subject>Implementations</subject><subject>Inventory</subject><subject>Linear programming</subject><subject>Management science</subject><subject>Marketing</subject><subject>Packaging</subject><subject>Personnel policies</subject><subject>planning: corporate</subject><subject>Policy making</subject><subject>Product lines</subject><subject>Product mixes</subject><subject>production</subject><subject>Production capacity</subject><subject>production/scheduling</subject><subject>Profit margins</subject><subject>Profit planning</subject><subject>programming: linear</subject><subject>programming: linear, applications</subject><subject>Raw materials</subject><subject>Recommendations</subject><subject>Scale models</subject><subject>scheduling</subject><subject>Structure</subject><subject>Task forces</subject><issn>0025-1909</issn><issn>1526-5501</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1978</creationdate><recordtype>article</recordtype><sourceid>X2L</sourceid><sourceid>K30</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNqNkU1PGzEQhq2qSE2h5144WO2JwwaPv9Z7RBEFpERwSM-W1ziJQ3a9tTfQ_Hu8LEW9FFXyeEb2875jaxD6CmQKVJXnTZvslPIpsLw4_YAmIKgshCDwEU0IoaKAilSf0OeUtoSQUpVygpbLjcMXXbfz1vQ-tDissMF3MdzvbY8X_jee-9aZOByto2ka367xIty7HfYtnoXYhWh6h-9CdjjghXnIwAk6Wpldcl9e8zH6-eNyObsu5rdXN7OLeWG5En0hJPCyZlIKI5hRgnHOFeeloqyuKyYth7omzjAQpRRWWuosqaWRVBFuuGXH6Nvo28Xwa-9Sr7dhH9vcUlNgFJQk5F2ICEWpEDxD3_8FAa1KBRJYlanzkbIxpBTdSnfRNyYeNBA9DEEPQ9CUa2B6GEJWLEZFdJ2zb7hvmxBf2EfNTOaZOeSA3CknP5Qsb91LwWn2EkRv-ib7nY5-29SH-OZHJSOSD3-djte-XeUG6T_edzYKNn69efLR6T_KxmTU_80-A1Txt8s</recordid><startdate>19780901</startdate><enddate>19780901</enddate><creator>Byrd, Jack, Jr</creator><creator>Moore, L. Ted</creator><general>INFORMS</general><general>Institute of Management Sciences</general><general>Institute for Operations Research and the Management Sciences</general><scope>DKI</scope><scope>X2L</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>K30</scope><scope>PAAUG</scope><scope>PAWHS</scope><scope>PAWZZ</scope><scope>PAXOH</scope><scope>PBHAV</scope><scope>PBQSW</scope><scope>PBYQZ</scope><scope>PCIWU</scope><scope>PCMID</scope><scope>PCZJX</scope><scope>PDGRG</scope><scope>PDWWI</scope><scope>PETMR</scope><scope>PFVGT</scope><scope>PGXDX</scope><scope>PIHIL</scope><scope>PISVA</scope><scope>PJCTQ</scope><scope>PJTMS</scope><scope>PLCHJ</scope><scope>PMHAD</scope><scope>PNQDJ</scope><scope>POUND</scope><scope>PPLAD</scope><scope>PQAPC</scope><scope>PQCAN</scope><scope>PQCMW</scope><scope>PQEME</scope><scope>PQHKH</scope><scope>PQMID</scope><scope>PQNCT</scope><scope>PQNET</scope><scope>PQSCT</scope><scope>PQSET</scope><scope>PSVJG</scope><scope>PVMQY</scope><scope>PZGFC</scope><scope>SAAPM</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>F~G</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>M0A</scope><scope>M0C</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PYYUZ</scope><scope>Q9U</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope></search><sort><creationdate>19780901</creationdate><title>The Application of a Product Mix Linear Programming Model in Corporate Policy Making</title><author>Byrd, Jack, Jr ; Moore, L. Ted</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c485t-56147b3665a53a8534448447823bb936c41bb0ea315765c6c2ec0b6a62804a4c3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1978</creationdate><topic>applications</topic><topic>Consumer goods industries</topic><topic>Corporate</topic><topic>Corporate planning</topic><topic>Corporate policies</topic><topic>Decision making</topic><topic>Demand</topic><topic>Design</topic><topic>Implementations</topic><topic>Inventory</topic><topic>Linear programming</topic><topic>Management science</topic><topic>Marketing</topic><topic>Packaging</topic><topic>Personnel policies</topic><topic>planning: corporate</topic><topic>Policy making</topic><topic>Product lines</topic><topic>Product mixes</topic><topic>production</topic><topic>Production capacity</topic><topic>production/scheduling</topic><topic>Profit margins</topic><topic>Profit planning</topic><topic>programming: linear</topic><topic>programming: linear, applications</topic><topic>Raw materials</topic><topic>Recommendations</topic><topic>Scale models</topic><topic>scheduling</topic><topic>Structure</topic><topic>Task forces</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Byrd, Jack, Jr</creatorcontrib><creatorcontrib>Moore, L. Ted</creatorcontrib><collection>RePEc IDEAS</collection><collection>RePEc</collection><collection>CrossRef</collection><collection>Periodicals Index Online</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - West</collection><collection>Primary Sources Access (Plan D) - International</collection><collection>Primary Sources Access & Build (Plan A) - MEA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Midwest</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Northeast</collection><collection>Primary Sources Access (Plan D) - Southeast</collection><collection>Primary Sources Access (Plan D) - North Central</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Southeast</collection><collection>Primary Sources Access (Plan D) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - UK / I</collection><collection>Primary Sources Access (Plan D) - Canada</collection><collection>Primary Sources Access (Plan D) - EMEALA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - North Central</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - International</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - International</collection><collection>Primary Sources Access (Plan D) - West</collection><collection>Periodicals Index Online Segments 1-50</collection><collection>Primary Sources Access (Plan D) - APAC</collection><collection>Primary Sources Access (Plan D) - Midwest</collection><collection>Primary Sources Access (Plan D) - MEA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Canada</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - UK / I</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - EMEALA</collection><collection>Primary Sources Access & Build (Plan A) - APAC</collection><collection>Primary Sources Access & Build (Plan A) - Canada</collection><collection>Primary Sources Access & Build (Plan A) - West</collection><collection>Primary Sources Access & Build (Plan A) - EMEALA</collection><collection>Primary Sources Access (Plan D) - Northeast</collection><collection>Primary Sources Access & Build (Plan A) - Midwest</collection><collection>Primary Sources Access & Build (Plan A) - North Central</collection><collection>Primary Sources Access & Build (Plan A) - Northeast</collection><collection>Primary Sources Access & Build (Plan A) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - Southeast</collection><collection>Primary Sources Access (Plan D) - UK / I</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - APAC</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - MEA</collection><collection>Periodicals Index Online Segment 42</collection><collection>ProQuest Central (Corporate)</collection><collection>Access via ABI/INFORM (ProQuest)</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Archive</collection><collection>ABI/INFORM Global</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ABI/INFORM Collection China</collection><collection>ProQuest Central Basic</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><jtitle>Management science</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Byrd, Jack, Jr</au><au>Moore, L. Ted</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The Application of a Product Mix Linear Programming Model in Corporate Policy Making</atitle><jtitle>Management science</jtitle><date>1978-09-01</date><risdate>1978</risdate><volume>24</volume><issue>13</issue><spage>1342</spage><epage>1350</epage><pages>1342-1350</pages><issn>0025-1909</issn><eissn>1526-5501</eissn><coden>MNSCDI</coden><abstract>This paper reports a real-life application of linear programming to corporate policy making. The model used in the study was designed to analyze the company's marketing and production policies. The model structure is unique, incorporating features of product mix, sequencing and blending models. The model's structure is described as well as typical results it produced. The recommendations for corporate actions arising from the model are also explained. Recommendations were made to alter the existing corporate policies on brand proliferation and limited inventory levels. The product line has been reduced as a result of the study, and a policy decision to expand the inventory has been made. The process of implementation is sketched to provide a feeling for the difficulties involved in corporate policy making.</abstract><cop>Linthicum</cop><pub>INFORMS</pub><doi>10.1287/mnsc.24.13.1342</doi><tpages>9</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0025-1909 |
| ispartof | Management science, 1978-09, Vol.24 (13), p.1342-1350 |
| issn | 0025-1909 1526-5501 |
| language | eng |
| recordid | cdi_proquest_journals_205822554 |
| source | RePEc; INFORMS PubsOnLine; Periodicals Index Online; EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing |
| subjects | applications Consumer goods industries Corporate Corporate planning Corporate policies Decision making Demand Design Implementations Inventory Linear programming Management science Marketing Packaging Personnel policies planning: corporate Policy making Product lines Product mixes production Production capacity production/scheduling Profit margins Profit planning programming: linear programming: linear, applications Raw materials Recommendations Scale models scheduling Structure Task forces |
| title | The Application of a Product Mix Linear Programming Model in Corporate Policy Making |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-02T14%3A18%3A41IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-jstor_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=The%20Application%20of%20a%20Product%20Mix%20Linear%20Programming%20Model%20in%20Corporate%20Policy%20Making&rft.jtitle=Management%20science&rft.au=Byrd,%20Jack,%20Jr&rft.date=1978-09-01&rft.volume=24&rft.issue=13&rft.spage=1342&rft.epage=1350&rft.pages=1342-1350&rft.issn=0025-1909&rft.eissn=1526-5501&rft.coden=MNSCDI&rft_id=info:doi/10.1287/mnsc.24.13.1342&rft_dat=%3Cjstor_proqu%3E2630640%3C/jstor_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=205822554&rft_id=info:pmid/&rft_jstor_id=2630640&rfr_iscdi=true |