A receiver’s approach to family business brands: Exploring individual associations with the term “family firm”

PurposeAlthough prior research has indicated that ownership characteristics of a firm can influence how organizations are perceived, there is a gap in our understanding of the general associations that individuals have with the term “family firm.” Some argue that promoting a firm as family-owned can...

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Veröffentlicht in:	Journal of family business management 2018-06, Vol.8 (2), p.94-112
Hauptverfasser:	Botero, Isabel C., Astrachan, Claudia Binz, Calabrò, Andrea
Format:	Artikel
Sprache:	eng
Schlagworte:	Careers Communication Competitive advantage Entrepreneurship Family owned businesses Perceptions Reputations Social responsibility Society
Online-Zugang:	Volltext
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