The Challenges of Social Marketing of Organ Donation: News and Entertainment Coverage of Donation and Transplantation

While great strides have been made in persuading the public to become potential organ donors, actual behavior has not yet caught up with the nearly universally favorable attitudes the public expresses toward donation. This paper explores the issue by situating the social marketing of organ donation...

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Veröffentlicht in:	Health marketing quarterly 2007-07, Vol.25 (1/2), p.33
Hauptverfasser:	Harrison, Tyler R, Morgan, Susan E, Chewning, Lisa V
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising campaigns Blood & organ donations Media coverage Social marketing Studies Transplants & implants
Online-Zugang:	Volltext
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