High-Tech Advertising: A Status Report

In a study, a questionnaire was designed to obtain information on the importance of advertising to high-technology firms. The first major area of inquiry involved comparing senior managers' perceived importance of advertising and other promotional methods with other strategic and operational fa...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of advertising research 1989-08, Vol.29 (4), p.30
Hauptverfasser:	Traynor, Kenneth, Traynor, Susan C
Format:	Artikel
Sprache:	eng
Schlagworte:	Advantages Advertising High tech industries High technology Liquor Perceptions Questionnaires Statistical analysis Studies
Online-Zugang:	Volltext
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