Advertising Tracking Studies: Packaged-Goods Case Histories

Although technology has created new methods of advertising research, traditional tracking studies remain a viable way to monitor ad effectiveness. Three case histories illustrate the need for actionable advertising tracking studies to be pragmatic, flexible, and representative of the consumer perspe...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of advertising research 1985-02, Vol.25 (1), p.45
1. Verfasser:	Haley, Douglas F
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising campaigns Data Effectiveness Evaluation Sales
Online-Zugang:	Volltext
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