''Excuse Me, Sir? May I Help You and Your Boyfriend?': Salespersons' Differential Treatment of Homosexual and Straight Customers

An experimental field study was conducted to investigate differential treatment of same-sex versus opposite-sex couples. Over a period of four months, three couples (1 female-female, 1 male-female, 1 male-male) entered each of twenty retail stores. All couples were trained confederates. Multiple mea...

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Veröffentlicht in:	Journal of homosexuality 1996-01, Vol.31 (1-2), p.135-152
Hauptverfasser:	Walters, Andrew S., Curran, Maria-Cristina
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitude Attitudes Customer services Customers Female Gays & lesbians Homosexuality, Female Homosexuality, Male Homosexuals Human relations Humans Interpersonal communication Interpersonal Relations Male Marketing of Health Services Personal relationships Religion Retail stores Salespeople Salespersons Sexuality Shops Social research USA
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