Social Media in Australian Federal Elections: Comparing the 2013 and 2016 Campaigns

Against a backdrop of substantial and persistent disruption in Australian federal politics, this article examines the uses of Twitter in campaigning in the 2013 and 2016 federal elections. We comprehensively tracked the tweets posted by, and directed at, all candidates during the final 2 weeks of th...

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Veröffentlicht in:Journalism & mass communication quarterly 2018-06, Vol.95 (2), p.425-448
Hauptverfasser: Bruns, Axel, Moon, Brenda
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description Against a backdrop of substantial and persistent disruption in Australian federal politics, this article examines the uses of Twitter in campaigning in the 2013 and 2016 federal elections. We comprehensively tracked the tweets posted by, and directed at, all candidates during the final 2 weeks of these campaigns, and compare patterns in candidate and audience activity across the two elections. This documents considerable shifts in campaigning strategies, electorate responses, and central themes of the debate from 2013 to 2016; we show that these shifts are in line with the changing electoral fortunes of Australia’s major party blocs during an exceptionally tumultuous period in federal politics.
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source SAGE Complete; Alma/SFX Local Collection
subjects Campaigns
Candidates
Digital media
Disruption
Elections
Negative campaigning
News media
Political campaigns
Political leadership
Political systems
Politicians
Politics
Popularity
Populism
Social Media
Social networks
Voter behavior
Voters
Voting
title Social Media in Australian Federal Elections: Comparing the 2013 and 2016 Campaigns
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