National culture and consumer trust in e-commerce

•The article examines how culture influences trust in e-commerce.•Disposition to trust is a significant predictor of perceived trustworthiness.•Disposition to trust mediates effects between national culture and trustworthiness.•Long-term orientation and collectivism interrelate with disposition to t...

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Veröffentlicht in:	International journal of information management 2018-02, Vol.38 (1), p.97-106
Hauptverfasser:	Hallikainen, Heli, Laukkanen, Tommi
Format:	Artikel
Sprache:	eng
Schlagworte:	Bookstores Consumer behavior Cultural factors Culture Disposition to trust E-commerce Electronic commerce National culture Trust Trustworthiness
Online-Zugang:	Volltext
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