Get in the driver's seat: Marketing milk and dairy products to today's and tomorrow's consumers

Who buys a head of iceberg lettuce anymore when pre-washed, trimmed lettuce blends are readily available? It's the same person who buys a gallon of the white stuff and a chunk of cheddar. It's not the consumer--today's consumer--who grew up with more than 87,000 possible Starbucks com...

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