What presale and postsale services do you need to be competitive
To improve their international competitiveness, industrial marketers must develop more proactive marketing strategies. Such strategies must include services. Industrial marketers must develop their understanding of and sensitivity to customers' needs. To achieve this, they must understand that...
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Veröffentlicht in: | Industrial marketing management 1992-02, Vol.21 (1), p.33-41 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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