Ethical Environment in the Online Communities by Information Credibility: A Social Media Perspective
With the increasing popularity of social media, a new ethics debate has arisen over marketing and technology in the current digital era. People are using online communities but they have concern about information credibility through word of mouth in these platforms. Social media is becoming increasi...
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| Veröffentlicht in: | Journal of business ethics 2018-06, Vol.149 (4), p.799-810 |
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| container_title | Journal of business ethics |
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| creator | Hajli, Nick |
| description | With the increasing popularity of social media, a new ethics debate has arisen over marketing and technology in the current digital era. People are using online communities but they have concern about information credibility through word of mouth in these platforms. Social media is becoming increasingly influential in shaping individuals' decision-making as more and better quality information about products is made available. In this research, a social word-of-mouth model proposes using a survey to test the model in a popular travel community. The model highlights the role of social media and social support in social networking sites (SNSs), identifying increasing credibility and information usefulness resulting in an ethical environment to adopt word of mouth. The theoretical and practical implications of the study are both detailed. |
| doi_str_mv | 10.1007/s10551-016-3036-7 |
| format | Article |
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The theoretical and practical implications of the study are both detailed.</description><identifier>ISSN: 0167-4544</identifier><identifier>EISSN: 1573-0697</identifier><identifier>DOI: 10.1007/s10551-016-3036-7</identifier><language>eng</language><publisher>Dordrecht: Springer</publisher><subject>Business ; Business and Management ; Business Ethics ; Community ; Credibility ; Decision making ; Education ; Ethics ; Information ; Internet ; Management ; Marketing ; Mass media effects ; Mouth ; Networking ; Philosophy ; Popularity ; Purchase intention ; Quality of Life Research ; Social media ; Social networks ; Social research ; Social support ; Technology ; Travel ; Usefulness ; Virtual communities ; Word of mouth advertising</subject><ispartof>Journal of business ethics, 2018-06, Vol.149 (4), p.799-810</ispartof><rights>Springer Science+Business Media B.V., part of Springer Nature 2018</rights><rights>The Author(s) 2016</rights><rights>Journal of Business Ethics is a copyright of Springer, (2016). 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People are using online communities but they have concern about information credibility through word of mouth in these platforms. Social media is becoming increasingly influential in shaping individuals' decision-making as more and better quality information about products is made available. In this research, a social word-of-mouth model proposes using a survey to test the model in a popular travel community. The model highlights the role of social media and social support in social networking sites (SNSs), identifying increasing credibility and information usefulness resulting in an ethical environment to adopt word of mouth. The theoretical and practical implications of the study are both detailed.</description><subject>Business</subject><subject>Business and Management</subject><subject>Business Ethics</subject><subject>Community</subject><subject>Credibility</subject><subject>Decision making</subject><subject>Education</subject><subject>Ethics</subject><subject>Information</subject><subject>Internet</subject><subject>Management</subject><subject>Marketing</subject><subject>Mass media effects</subject><subject>Mouth</subject><subject>Networking</subject><subject>Philosophy</subject><subject>Popularity</subject><subject>Purchase intention</subject><subject>Quality of Life Research</subject><subject>Social media</subject><subject>Social networks</subject><subject>Social research</subject><subject>Social support</subject><subject>Technology</subject><subject>Travel</subject><subject>Usefulness</subject><subject>Virtual communities</subject><subject>Word of mouth 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| source | PAIS Index; SpringerNature Journals; EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing; EBSCOhost Education Source |
| subjects | Business Business and Management Business Ethics Community Credibility Decision making Education Ethics Information Internet Management Marketing Mass media effects Mouth Networking Philosophy Popularity Purchase intention Quality of Life Research Social media Social networks Social research Social support Technology Travel Usefulness Virtual communities Word of mouth advertising |
| title | Ethical Environment in the Online Communities by Information Credibility: A Social Media Perspective |
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