Goal programming approach to marketing/ production planning

This article focuses on the need for greater coordination and integration between production and marketing. The potential conflicts between the production and marketing areas are highlighted, and a goal-programming algorithm is developed for dealing with the complex trade-off decisions involved in m...

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Veröffentlicht in:	Industrial marketing management 1979-04, Vol.8 (2), p.136-144
Hauptverfasser:	Taylor, Bernard W., Anderson, Paul F.
Format:	Artikel
Sprache:	eng
Schlagworte:	Computer based modeling Computer programming Coordination Integration Marketing Marketing management Mathematical analysis Mathematical programming Objectives Production capacity Production planning
Online-Zugang:	Volltext
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