Country-of-origin effects on purchasing managers' product perceptions
How to structure the positioning process in industrial markets
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| Veröffentlicht in: | Industrial marketing management 1994-10, Vol.23 (4), p.323-332 |
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| container_end_page | 332 |
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| container_issue | 4 |
| container_start_page | 323 |
| container_title | Industrial marketing management |
| container_volume | 23 |
| creator | Ahmed, Sadrudin A. d'Astous, Alain El Adraoui, Mostafa |
| description | How to structure the positioning process in industrial markets |
| doi_str_mv | 10.1016/0019-8501(94)90048-5 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0019-8501 |
| ispartof | Industrial marketing management, 1994-10, Vol.23 (4), p.323-332 |
| issn | 0019-8501 1873-2062 |
| language | eng |
| recordid | cdi_proquest_journals_204588309 |
| source | Periodicals Index Online; ScienceDirect Journals (5 years ago - present) |
| subjects | Attitude surveys Buyers Conjoint analysis Decision making Impacts Product acceptance Purchasing |
| title | Country-of-origin effects on purchasing managers' product perceptions |
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