A comparison of opinion and regression forecasting for an industrial product

Opinion-based forecasting techniques are widely used by industrial marketers. Rarely, however, are the results of these forecasts compared with alternative forecasting techniques and/or evaluated against actual operating results. In this study, opinion-based forecasting results for an industrial equ...

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Veröffentlicht in:	Industrial marketing management 1979-11, Vol.8 (4), p.281-285
1. Verfasser:	Walton, John R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Accuracy Comparative analysis Forecasting Forecasting techniques Forecasts Industrial Methods Opinions Products Qualitative Quantitative Regression analysis Studies
Online-Zugang:	Volltext
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