Electronic reverse auctions: Promises, risks and conditions for success

Because reverse auctions hold high promises, it has become a popular tool in the past several years. One estimate is that as much as US$50 billion worth of goods may be purchased with reverse auctions in 2001. However, risks exist with reverse auctions. To better understand purchasers' motivati...

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Veröffentlicht in:	Industrial marketing management 2003-08, Vol.32 (6), p.481-488
Hauptverfasser:	Smeltzer, Larry R, Carr, Amelia S
Format:	Artikel
Sprache:	eng
Schlagworte:	Auctions E-commerce E-procurement Electronic procurement Electronic reverse auction Polls & surveys Risk Studies Success
Online-Zugang:	Volltext
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