How firms select professional services

To gain insights into the process by which business clients select and evaluate a professional services firm, executives and clients of architectural and engineering firms were queried as to the criteria clients use in the selection and evaluation of providers. They were also asked about factors con...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Industrial marketing management 1992-05, Vol.21 (2), p.85-91
Hauptverfasser:	Day, Ellen, Barksdale, Hiram C.
Format:	Artikel
Sprache:	eng
Schlagworte:	Architectural services Consumer behavior Criteria Customer satisfaction Engineering firms Selection Studies
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!