Mail response rates from distributors
To forecast demand for a new product, information was sought from a national sample of 600 medical equipment dealers by means of a mail survey. The critical managerial question for this research was whether a new product inventor wishing to obtain information from the sample should employ a universi...
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| Veröffentlicht in: | Industrial marketing management 1992-11, Vol.21 (4), p.307-310 |
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| container_title | Industrial marketing management |
| container_volume | 21 |
| creator | Chawla, Sudhir K. Balakrishnan, P.V.(Sundar) Smith, Mary F. |
| description | To forecast demand for a new product, information was sought from a national sample of 600 medical equipment dealers by means of a mail survey. The critical managerial question for this research was whether a new product inventor wishing to obtain information from the sample should employ a university sponsor, offer monetary incentives, or go it alone. The results indicate that monetary incentives and university sponsorship are effective ways to obtain information. |
| doi_str_mv | 10.1016/0019-8501(92)90039-V |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0019-8501 |
| ispartof | Industrial marketing management, 1992-11, Vol.21 (4), p.307-310 |
| issn | 0019-8501 1873-2062 |
| language | eng |
| recordid | cdi_proquest_journals_204586328 |
| source | Elsevier ScienceDirect Journals; Periodicals Index Online |
| subjects | Demand analysis Distributors Effectiveness Market surveys Product development Response rates Statistical analysis Studies |
| title | Mail response rates from distributors |
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