Variety seeking and market segmentation: Irish and American perspectives

Variety seeking studies the kind and level of stimulation a consumer seeks in a particular purchase decision-making environment. A cross-cultural study was conducted of American and Irish female consumers to assess the usefulness of the variety-seeking concept from a market segmentation perspective...

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Veröffentlicht in:	Irish marketing review 1993-01, Vol.6, p.111
Hauptverfasser:	Murray, Noel M, Manrai, Lalita A
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Cross cultural Demographics Market segmentation Personality Studies Women
Online-Zugang:	Volltext
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