Conflict between Engineers and Marketers: The Engineer’s Perspective

It is widely acknowledged that an effective interface between the engineering and marketing functions of an organization is vital for the successful development of engineering products. However, researchers have identified the existence of high levels of conflict between engineers and marketers, whi...

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Veröffentlicht in:	Industrial marketing management 1998-07, Vol.27 (4), p.279-291
Hauptverfasser:	Shaw, Vivienne, Shaw, Christopher T.
Format:	Artikel
Sprache:	eng
Schlagworte:	Conflict Engineers Marketing Organizational behavior Professional relationships Statistical analysis Studies Training
Online-Zugang:	Volltext
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