Beyond conjoint analysis: Advances in preference measurement

We identify gaps and propose several directions for future research in preference measurement. We structure our argument around a framework that views preference measurement as comprising three interrelated components: (1) the problem that the study is ultimately intended to address; (2) the design...

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Veröffentlicht in:	Marketing letters 2008-12, Vol.19 (3/4), p.337-354
Hauptverfasser:	Netzer, Oded, Toubia, Olivier, Bradlow, Eric T., Dahan, Ely, Evgeniou, Theodoros, Feinberg, Fred M., Feit, Eleanor M., Hui, Sam K., Johnson, Joseph, Liechty, John C., Orlin, James B., Rao, Vithala R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Altruism Behavior modeling Business and Management Conjoint analysis Consumer research Consumers Data collection Decision making Design Estimation methods Experiment design Market shares Marketing Measurement techniques Modeling Preferences Product design Product development Research methods Researchers Studies Working papers
Online-Zugang:	Volltext
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