The Effects of Discussion and Question Wording on Self and Proxy Reports of Behavioral Frequencies
Marketing research surveys often rely on one person to report about the consumption and purchase behavior of other household members. We report the results of an experiment examining how the level of discussion among household members and the wording of a recall question affect the accuracy of repor...
Gespeichert in:
| Veröffentlicht in: | Marketing letters 2006-07, Vol.17 (3), p.167-180 |
|---|---|
| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 180 |
|---|---|
| container_issue | 3 |
| container_start_page | 167 |
| container_title | Marketing letters |
| container_volume | 17 |
| creator | Bickart, Barbara A. Phillips, Joan M. Blair, Johnny |
| description | Marketing research surveys often rely on one person to report about the consumption and purchase behavior of other household members. We report the results of an experiment examining how the level of discussion among household members and the wording of a recall question affect the accuracy of reports about the frequency of another household member's behavior. The findings suggest two important implications. First, asking respondents for a count versus an estimate of the behavior affects both the level of reporting for others as well as the accuracy of such reports. Second, screening potential respondents on their level of discussion on a topic with their partner or family member may help reduce reporting errror. |
| doi_str_mv | 10.1007/s11002-006-5232-1 |
| format | Article |
| fullrecord | <record><control><sourceid>jstor_proqu</sourceid><recordid>TN_cdi_proquest_journals_204485139</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>40216674</jstor_id><sourcerecordid>40216674</sourcerecordid><originalsourceid>FETCH-LOGICAL-c322t-67953028dcd573d8d20a403c10d92f1094773297f7a63c6a448fd10457583fa93</originalsourceid><addsrcrecordid>eNo9UMtOwzAQtBBIlMIHcECKuAfWdmwnRygtIFXiVQQ3y_hBU5W42Amif49DEKeZ1c7sjgahYwxnGECcR5yA5AA8Z4SSHO-gEWaC5sCq1100gookzgu2jw5iXAFAyQGP0NtiabOpc1a3MfMuu6qj7mKsfZOpxmQPnY1tP7z4YOrmPUv0ya7d7_I--O9t9mg3PgzmS7tUX7UPap3Ngv3sbKNrGw_RnlPraI_-cIyeZ9PF5Caf313fTi7muaaEtDkXFaNASqNNym1KQ0AVQDUGUxGHoSqEoKQSTihONVdFUTqDoWCCldSpio7R6XB3E_xnn1uufBea9FISSGqGaS_Cg0gHH2OwTm5C_aHCVmKQfZNyaFKmJmXfpMTJczJ4VrH14d9QAMGci4L-AAFKbqs</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>204485139</pqid></control><display><type>article</type><title>The Effects of Discussion and Question Wording on Self and Proxy Reports of Behavioral Frequencies</title><source>Business Source Complete</source><source>Jstor Complete Legacy</source><source>Springer Nature - Complete Springer Journals</source><creator>Bickart, Barbara A. ; Phillips, Joan M. ; Blair, Johnny</creator><creatorcontrib>Bickart, Barbara A. ; Phillips, Joan M. ; Blair, Johnny</creatorcontrib><description>Marketing research surveys often rely on one person to report about the consumption and purchase behavior of other household members. We report the results of an experiment examining how the level of discussion among household members and the wording of a recall question affect the accuracy of reports about the frequency of another household member's behavior. The findings suggest two important implications. First, asking respondents for a count versus an estimate of the behavior affects both the level of reporting for others as well as the accuracy of such reports. Second, screening potential respondents on their level of discussion on a topic with their partner or family member may help reduce reporting errror.</description><identifier>ISSN: 0923-0645</identifier><identifier>EISSN: 1573-059X</identifier><identifier>DOI: 10.1007/s11002-006-5232-1</identifier><language>eng</language><publisher>New York: Springer</publisher><subject>Accuracy ; Behavior ; Consumer behavior ; Consumer research ; Dyadic relations ; Estimate reliability ; Expenditures ; Experiments ; Households ; Knowledge ; Marketing ; Memory ; Polls & surveys ; Proxy reporting ; Proxy statements ; Questions ; Recall ; Self reports ; Survey methods ; Vacations</subject><ispartof>Marketing letters, 2006-07, Vol.17 (3), p.167-180</ispartof><rights>Springer Science + Business Media, LLC 2006</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c322t-67953028dcd573d8d20a403c10d92f1094773297f7a63c6a448fd10457583fa93</citedby><cites>FETCH-LOGICAL-c322t-67953028dcd573d8d20a403c10d92f1094773297f7a63c6a448fd10457583fa93</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.jstor.org/stable/pdf/40216674$$EPDF$$P50$$Gjstor$$H</linktopdf><linktohtml>$$Uhttps://www.jstor.org/stable/40216674$$EHTML$$P50$$Gjstor$$H</linktohtml><link.rule.ids>314,777,781,800,27905,27906,57998,58231</link.rule.ids></links><search><creatorcontrib>Bickart, Barbara A.</creatorcontrib><creatorcontrib>Phillips, Joan M.</creatorcontrib><creatorcontrib>Blair, Johnny</creatorcontrib><title>The Effects of Discussion and Question Wording on Self and Proxy Reports of Behavioral Frequencies</title><title>Marketing letters</title><description>Marketing research surveys often rely on one person to report about the consumption and purchase behavior of other household members. We report the results of an experiment examining how the level of discussion among household members and the wording of a recall question affect the accuracy of reports about the frequency of another household member's behavior. The findings suggest two important implications. First, asking respondents for a count versus an estimate of the behavior affects both the level of reporting for others as well as the accuracy of such reports. Second, screening potential respondents on their level of discussion on a topic with their partner or family member may help reduce reporting errror.</description><subject>Accuracy</subject><subject>Behavior</subject><subject>Consumer behavior</subject><subject>Consumer research</subject><subject>Dyadic relations</subject><subject>Estimate reliability</subject><subject>Expenditures</subject><subject>Experiments</subject><subject>Households</subject><subject>Knowledge</subject><subject>Marketing</subject><subject>Memory</subject><subject>Polls & surveys</subject><subject>Proxy reporting</subject><subject>Proxy statements</subject><subject>Questions</subject><subject>Recall</subject><subject>Self reports</subject><subject>Survey methods</subject><subject>Vacations</subject><issn>0923-0645</issn><issn>1573-059X</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2006</creationdate><recordtype>article</recordtype><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNo9UMtOwzAQtBBIlMIHcECKuAfWdmwnRygtIFXiVQQ3y_hBU5W42Amif49DEKeZ1c7sjgahYwxnGECcR5yA5AA8Z4SSHO-gEWaC5sCq1100gookzgu2jw5iXAFAyQGP0NtiabOpc1a3MfMuu6qj7mKsfZOpxmQPnY1tP7z4YOrmPUv0ya7d7_I--O9t9mg3PgzmS7tUX7UPap3Ngv3sbKNrGw_RnlPraI_-cIyeZ9PF5Caf313fTi7muaaEtDkXFaNASqNNym1KQ0AVQDUGUxGHoSqEoKQSTihONVdFUTqDoWCCldSpio7R6XB3E_xnn1uufBea9FISSGqGaS_Cg0gHH2OwTm5C_aHCVmKQfZNyaFKmJmXfpMTJczJ4VrH14d9QAMGci4L-AAFKbqs</recordid><startdate>20060701</startdate><enddate>20060701</enddate><creator>Bickart, Barbara A.</creator><creator>Phillips, Joan M.</creator><creator>Blair, Johnny</creator><general>Springer</general><general>Springer Nature B.V</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>8AO</scope><scope>8BJ</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FQK</scope><scope>FRNLG</scope><scope>F~G</scope><scope>JBE</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PYYUZ</scope><scope>Q9U</scope></search><sort><creationdate>20060701</creationdate><title>The Effects of Discussion and Question Wording on Self and Proxy Reports of Behavioral Frequencies</title><author>Bickart, Barbara A. ; Phillips, Joan M. ; Blair, Johnny</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c322t-67953028dcd573d8d20a403c10d92f1094773297f7a63c6a448fd10457583fa93</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2006</creationdate><topic>Accuracy</topic><topic>Behavior</topic><topic>Consumer behavior</topic><topic>Consumer research</topic><topic>Dyadic relations</topic><topic>Estimate reliability</topic><topic>Expenditures</topic><topic>Experiments</topic><topic>Households</topic><topic>Knowledge</topic><topic>Marketing</topic><topic>Memory</topic><topic>Polls & surveys</topic><topic>Proxy reporting</topic><topic>Proxy statements</topic><topic>Questions</topic><topic>Recall</topic><topic>Self reports</topic><topic>Survey methods</topic><topic>Vacations</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Bickart, Barbara A.</creatorcontrib><creatorcontrib>Phillips, Joan M.</creatorcontrib><creatorcontrib>Blair, Johnny</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>ProQuest Pharma Collection</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>International Bibliography of the Social Sciences</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>International Bibliography of the Social Sciences</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ABI/INFORM Collection China</collection><collection>ProQuest Central Basic</collection><jtitle>Marketing letters</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Bickart, Barbara A.</au><au>Phillips, Joan M.</au><au>Blair, Johnny</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The Effects of Discussion and Question Wording on Self and Proxy Reports of Behavioral Frequencies</atitle><jtitle>Marketing letters</jtitle><date>2006-07-01</date><risdate>2006</risdate><volume>17</volume><issue>3</issue><spage>167</spage><epage>180</epage><pages>167-180</pages><issn>0923-0645</issn><eissn>1573-059X</eissn><abstract>Marketing research surveys often rely on one person to report about the consumption and purchase behavior of other household members. We report the results of an experiment examining how the level of discussion among household members and the wording of a recall question affect the accuracy of reports about the frequency of another household member's behavior. The findings suggest two important implications. First, asking respondents for a count versus an estimate of the behavior affects both the level of reporting for others as well as the accuracy of such reports. Second, screening potential respondents on their level of discussion on a topic with their partner or family member may help reduce reporting errror.</abstract><cop>New York</cop><pub>Springer</pub><doi>10.1007/s11002-006-5232-1</doi><tpages>14</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0923-0645 |
| ispartof | Marketing letters, 2006-07, Vol.17 (3), p.167-180 |
| issn | 0923-0645 1573-059X |
| language | eng |
| recordid | cdi_proquest_journals_204485139 |
| source | Business Source Complete; Jstor Complete Legacy; Springer Nature - Complete Springer Journals |
| subjects | Accuracy Behavior Consumer behavior Consumer research Dyadic relations Estimate reliability Expenditures Experiments Households Knowledge Marketing Memory Polls & surveys Proxy reporting Proxy statements Questions Recall Self reports Survey methods Vacations |
| title | The Effects of Discussion and Question Wording on Self and Proxy Reports of Behavioral Frequencies |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-20T18%3A47%3A06IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-jstor_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=The%20Effects%20of%20Discussion%20and%20Question%20Wording%20on%20Self%20and%20Proxy%20Reports%20of%20Behavioral%20Frequencies&rft.jtitle=Marketing%20letters&rft.au=Bickart,%20Barbara%20A.&rft.date=2006-07-01&rft.volume=17&rft.issue=3&rft.spage=167&rft.epage=180&rft.pages=167-180&rft.issn=0923-0645&rft.eissn=1573-059X&rft_id=info:doi/10.1007/s11002-006-5232-1&rft_dat=%3Cjstor_proqu%3E40216674%3C/jstor_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=204485139&rft_id=info:pmid/&rft_jstor_id=40216674&rfr_iscdi=true |