Applying Principles of Creativity Management to Marketing Research Efforts in High-Technology Markets

The 1990s have seen an increased emphasis on marketing research and marketing information systems. Several trends have caused this renewed interest including increased customer focus, more demands for resource productivity, and heightened domestic and international competition. We examine whether cr...

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Veröffentlicht in:	Industrial marketing management 1999-05, Vol.28 (3), p.305-317
1. Verfasser:	Higgins, Lexis F
Format:	Artikel
Sprache:	eng
Schlagworte:	Creativity High tech industries Information systems Management information systems Marketing Statistical analysis Studies
Online-Zugang:	Volltext
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