A Study of the Database Marketing Course in AACSB–Accredited Business Schools

This article presents findings of an empirical investigation of the database marketing (DBM) course in business schools within the United States accredited by the Association to Advance Collegiate Schools of Business. Results indicated that from 2001 to 2005 there was a 52.5% increase in the percent...

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Veröffentlicht in:	Journal of marketing education 2007-12, Vol.29 (3), p.245-253
Hauptverfasser:	Teer, Harold B., Teer, Faye P., Kruck, S. E.
Format:	Artikel
Sprache:	eng
Schlagworte:	Accreditation Business schools Case Studies Consumer behavior Consumer Economics Consumers Course Content Curricula Customer relationship management Customers Data analysis Data base marketing Data mining Database Management Systems Decision making Ethics Management Information Systems Marketing Outcomes of Education Professionals Relationship marketing Software Students Studies Teaching Teaching methods United States
Online-Zugang:	Volltext
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