The Mediating Role of Communication in Interorganizational Channels

The overall objective of this article is to examine the impact of interorganizational channel bureaucratic structure on boundary interpersonal trust. The authors present a model where the bureaucratic structure (viz., formalization, participation and centralization) influences interpersonal communic...

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Veröffentlicht in:	Journal of marketing channels 2005-07, Vol.13 (2), p.51-80
Hauptverfasser:	Sheng, Shibin, Brown, James R., Nicholson, Carolyn Y.
Format:	Artikel
Sprache:	eng
Schlagworte:	Channel bureaucratic structure Communication interpersonal trust Organizational behavior Studies Supply chains
Online-Zugang:	Volltext
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