Social loafing on group projects: Structural antecedents and effect on student satisfaction
To respond to the expectations of the industry and business school accreditation bodies, marketing faculty have been making extensive use of group projects in their curricula. A common problem with the use of student groups, however, is that of social loafing. In this study, we identify some easy-to...
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| Veröffentlicht in: | Journal of marketing education 2008-12, Vol.30 (3), p.255-264 |
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| container_title | Journal of marketing education |
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| creator | Aggarwal, Praveeen O'Brien, Connie L |
| description | To respond to the expectations of the industry and business school accreditation bodies, marketing faculty have been making extensive use of group projects in their curricula. A common problem with the use of student groups, however, is that of social loafing. In this study, we identify some easy-to-implement project set-up factors and examine their impact on reducing the incidence of social loafing. We find that the incidence of social loafing increases with the scope of the project and the size of the student group assigned to the project. We also find that having multiple peer evaluations during the course of the project reduces social loafing. We study the impact of social loafing on students' satisfaction with group members' contribution and the perceived fairness of the project grade. Recommendations for reducing social loafing and increasing students' satisfaction with group projects are also discussed. |
| doi_str_mv | 10.1177/0273475308322283 |
| format | Article |
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| ispartof | Journal of marketing education, 2008-12, Vol.30 (3), p.255-264 |
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| language | eng |
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| subjects | Antisocial Behavior Betriebswirtschaft Betriebswirtschaftslehre Business Administration Education College Students Curricula Group Dynamics Gruppenarbeit Impact analysis Marketing Peer Evaluation Performance appraisal Satisfaction Self directed work teams Self evaluation Student Student organizations Student Projects Students Studies Studium Theorie |
| title | Social loafing on group projects: Structural antecedents and effect on student satisfaction |
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