Developing Graduate Marketing Programs for Economies in Transition
This article summarizes some of the authors' experiences in introducing marketing concepts to students involved in the transition from planned to market economies. It addresses critical issues involved in the translation of these concepts within languages that often have no words that are synon...
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| Veröffentlicht in: | Journal of marketing education 2007-12, Vol.29 (3), p.218-222 |
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| container_issue | 3 |
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| container_title | Journal of marketing education |
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| creator | Chadraba, Petr G. O'Keefe, Robert D. |
| description | This article summarizes some of the authors' experiences in introducing marketing concepts to students involved in the transition from planned to market economies. It addresses critical issues involved in the translation of these concepts within languages that often have no words that are synonymous with these terms. The authors discuss methods for establishing open classroom discussion in countries where pedagogy depended almost solely on lectures and assessment depended almost entirely on memorization rather than the application of terms, definitions, and concepts. The article discusses methods for choosing business cases for discussion and analysis that are relevant to the students' level of experience. The authors show how to use the cases over the period of individual courses and within comprehensive degree programs. Finally, the article discusses the importance of marketing strategy and the concept of choice to the success of economic transition. |
| doi_str_mv | 10.1177/0273475307306887 |
| format | Article |
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| ispartof | Journal of marketing education, 2007-12, Vol.29 (3), p.218-222 |
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| subjects | Bilingualism Business Administration Education Classrooms Concept Teaching Cooperation Cultural Awareness Cultural Context Curricula Discussion (Teaching Technique) Economic Change Education Ethics Interpreters Language Skills Learning Management training Market strategy Marketing MBA programs & graduates Native languages Pedagogy Professional Education Relevance (Education) Students Teaching methods Transition economies Translations |
| title | Developing Graduate Marketing Programs for Economies in Transition |
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