A systematic procedure to evaluate an automobile manufacturer–distributor partnership

Automobile manufacturer–distributor partnerships are fundamental to the success of automobile companies. The complexity of the overall partnership model often causes difficulties in partnership study. This paper presents a systematic procedure to evaluate an automobile manufacturer–distributor partn...

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Veröffentlicht in:	European journal of operational research 2010-09, Vol.205 (3), p.687-698
Hauptverfasser:	Chen, Shuo-Pei, Wu, Wann-Yih
Format:	Artikel
Sprache:	eng
Schlagworte:	Analytic Hierarchy Process (AHP) Analytic Network Process (ANP) Applied sciences Automobile industry Automobiles Comparative analysis Decision theory. Utility theory Exact sciences and technology Firm modelling Hierarchies Interpretive Structure Modeling (ISM) Marketing Marketing Partnership Analytic Hierarchy Process (AHP) Analytic Network Process (ANP) Interpretive Structure Modeling (ISM) Operational research and scientific management Operational research. Management science Operations research Partnership Studies
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