The value of virtual pooling in dual sales channel supply chains

Recently the most significant growth in online retailing has been attributed to traditional offline retailers extending their brands online. Unfortunately, there is little research addressing the value of better information in retail/e-tail organizations. To fill this gap, this paper examines how in...

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Veröffentlicht in:European journal of operational research 2009-01, Vol.192 (2), p.561-575
Hauptverfasser: Mahar, Stephen, Bretthauer, Kurt M., Venkataramanan, M.A.
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container_title European journal of operational research
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creator Mahar, Stephen
Bretthauer, Kurt M.
Venkataramanan, M.A.
description Recently the most significant growth in online retailing has been attributed to traditional offline retailers extending their brands online. Unfortunately, there is little research addressing the value of better information in retail/e-tail organizations. To fill this gap, this paper examines how investing in the continuous monitoring of online demands and inventory positions can provide economic benefit for companies that handle both in-store and online sales. Specifically, we develop and evaluate two dynamic assignment policies that incorporate real time information to specify which of a firm’s e-fulfillment locations will handle each of its Internet sales. Computational results indicate that investing in dynamic assignment capability can reduce system cost (holding, backorder, and transportation) by as much as 8.2% over the optimal static policy. The percentage of sales occurring online plays a critical role in determining the magnitude of the benefit.
doi_str_mv 10.1016/j.ejor.2007.09.034
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ispartof European journal of operational research, 2009-01, Vol.192 (2), p.561-575
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source RePEc; Access via ScienceDirect (Elsevier)
subjects Applied sciences
Assignment problem
Cost reduction
Dual sales channel
E-commerce
Electronic commerce
Exact sciences and technology
Information
Inventory control, production control. Distribution
Logistics
Operational research and scientific management
Operational research. Management science
Retailing
Studies
Supply chain management
Supply chain management E-commerce Dual sales channel
title The value of virtual pooling in dual sales channel supply chains
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