Improving PRETREE's predictive capabilities

Compared to compensatory type choice models (e.g., logit), hierarchical choice models have been used much less frequently in the real world. This has happened even though there is a lot of evidence to suggest that the hierarchical structure is closer to the actual process by which individuals make c...

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Veröffentlicht in:	European journal of operational research 1997-03, Vol.97 (3), p.465-479
Hauptverfasser:	Gensch, Dennis H., Ghose, Sanjoy
Format:	Artikel
Sprache:	eng
Schlagworte:	Decision making models Operations research Predictions Probability Studies Theory
Online-Zugang:	Volltext
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