Dynamics of competing with quality- and advertising-based goodwill

Goodwill formation is a complex process and many factors influence the formation of goodwill of a firm. The implications of advertising enabled goodwill formation are reported in several articles in the research literature. In this paper, we extend this stream of research by including quality in the...

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Veröffentlicht in:	European journal of operational research 2006-11, Vol.175 (1), p.462-474
Hauptverfasser:	Nair, Anand, Narasimhan, Ram
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Applied sciences Competition Computer science control theory systems Control theory. Systems Differential game Differential games theory Exact sciences and technology Goodwill Investments Markov analysis Operational research and scientific management Operational research. Management science Portfolio theory Quality Studies
Online-Zugang:	Volltext
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