Perceived Risk and Risk Reduction Strategies in Study Abroad Programs
The study abroad program (SAP) meets the criteria of a risky purchase, namely of being non-tangible, possessing hidden qualities, being expensive and cannot being able to be tested prior to purchase. In fact, SAPs may score highly on a number of risk components, especially financial risk (expensive)...
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Veröffentlicht in: | Journal of teaching in international business 2004-12, Vol.15 (4), p.23-45 |
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Format: | Artikel |
Sprache: | eng |
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