Perceived Risk and Risk Reduction Strategies in Study Abroad Programs

The study abroad program (SAP) meets the criteria of a risky purchase, namely of being non-tangible, possessing hidden qualities, being expensive and cannot being able to be tested prior to purchase. In fact, SAPs may score highly on a number of risk components, especially financial risk (expensive)...

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Veröffentlicht in:Journal of teaching in international business 2004-12, Vol.15 (4), p.23-45
1. Verfasser: Luethge, Denise J.
Format: Artikel
Sprache:eng
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