Unfolding the privacy paradox among mobile social commerce users: a multi-mediation approach

Considering that privacy paradox is currently an underexplored research area, this study proposes a privacy paradox model to explain the reasons behind such phenomenon. Built upon the theoretical link of belief-intention-behaviour and the idea of multi-mediation, this study seeks to discover the rel...

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Veröffentlicht in:	Behaviour & information technology 2018-06, Vol.37 (6), p.575-595
Hauptverfasser:	Ooi, Keng-Boon, Hew, Jun-Jie, Lin, Binshan
Format:	Artikel
Sprache:	eng
Schlagworte:	Digital media Electronic commerce Mediation Privacy Social networks User behavior
Online-Zugang:	Volltext
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