The effect of control priming on irresponsible financial behavior

Debt has reached staggering levels among North Americans. Unfortunately, there is deficiency of research that investigates effective means of helping consumers control their debt. We examine how control priming changes consumers’ irresponsible financial behavior. We show that control priming reduces...

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Veröffentlicht in:	Marketing letters 2018-06, Vol.29 (2), p.207-223
Hauptverfasser:	Hazzouri, Mohammed El, Main, Kelley J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior change Business and Management Consumer behavior Consumer credit Credit cards Debt management Marketing Priming Self esteem
Online-Zugang:	Volltext
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