The effect of control priming on irresponsible financial behavior
Debt has reached staggering levels among North Americans. Unfortunately, there is deficiency of research that investigates effective means of helping consumers control their debt. We examine how control priming changes consumers’ irresponsible financial behavior. We show that control priming reduces...
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| Veröffentlicht in: | Marketing letters 2018-06, Vol.29 (2), p.207-223 |
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| container_end_page | 223 |
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| container_issue | 2 |
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| container_title | Marketing letters |
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| creator | Hazzouri, Mohammed El Main, Kelley J. |
| description | Debt has reached staggering levels among North Americans. Unfortunately, there is deficiency of research that investigates effective means of helping consumers control their debt. We examine how control priming changes consumers’ irresponsible financial behavior. We show that control priming reduces credit card spending and intentions to take credit card risk. We also demonstrate that consumers who score high on self-esteem are more likely to benefit from control priming while those who score low on self-esteem show a backlash effect. |
| doi_str_mv | 10.1007/s11002-018-9457-6 |
| format | Article |
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| fulltext | fulltext |
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| ispartof | Marketing letters, 2018-06, Vol.29 (2), p.207-223 |
| issn | 0923-0645 1573-059X |
| language | eng |
| recordid | cdi_proquest_journals_2036911289 |
| source | SpringerLink Journals; EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing |
| subjects | Behavior change Business and Management Consumer behavior Consumer credit Credit cards Debt management Marketing Priming Self esteem |
| title | The effect of control priming on irresponsible financial behavior |
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