Optimal advertising levies with application to the Norway-EU Salmon Agreement

This paper focuses on optimal advertising policy for a competitive industry that produces large tradeable surpluses and raises funds for promotion through per-unit levies on production or exports. Results indicate that an export levy biases the advertising budget allocation in favour of the export m...

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Veröffentlicht in:	European review of agricultural economics 2000-03, Vol.27 (1), p.39-57
Hauptverfasser:	Kinnucan, H.W, Myrland, O
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising expenditures Agreements Agricultural economics domestic markets econometric models elasticities Elasticity of demand European Union expenditure export levy Exports generic advertising levies Marketing non-price promotion optimal levies production production levy profitability Salmo salar salmon trade agreements welfare economics
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