Optimal advertising levies with application to the Norway-EU Salmon Agreement
This paper focuses on optimal advertising policy for a competitive industry that produces large tradeable surpluses and raises funds for promotion through per-unit levies on production or exports. Results indicate that an export levy biases the advertising budget allocation in favour of the export m...
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| Veröffentlicht in: | European review of agricultural economics 2000-03, Vol.27 (1), p.39-57 |
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| container_title | European review of agricultural economics |
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| creator | Kinnucan, H.W Myrland, O |
| description | This paper focuses on optimal advertising policy for a competitive industry that produces large tradeable surpluses and raises funds for promotion through per-unit levies on production or exports. Results indicate that an export levy biases the advertising budget allocation in favour of the export market, but provides no clear incentive to intensify advertising effort. Applying the model to the Norway-EU Salmon Agreement, results suggest that the current 3 per cent levy may be welfare-increasing from the Norwegian producer perspective. Whether the current budget allocation of 67 per cent to the EU is efficient depends critically on whether advertising elasticities across markets are uniform, a hypothesis that needs to be tested. |
| doi_str_mv | 10.1093/erae/27.1.39 |
| format | Article |
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| identifier | ISSN: 0165-1587 |
| ispartof | European review of agricultural economics, 2000-03, Vol.27 (1), p.39-57 |
| issn | 0165-1587 1464-3618 1464-3618 |
| language | eng |
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| source | PAIS Index; Periodicals Index Online; Oxford University Press Journals All Titles (1996-Current) |
| subjects | Advertising Advertising expenditures Agreements Agricultural economics domestic markets econometric models elasticities Elasticity of demand European Union expenditure export levy Exports generic advertising levies Marketing non-price promotion optimal levies production production levy profitability Salmo salar salmon trade agreements welfare economics |
| title | Optimal advertising levies with application to the Norway-EU Salmon Agreement |
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