Tourists' perceived value and destination revisit intentions: The moderating effect of domain‐specific innovativeness

This paper examines the moderating effect of domain‐specific innovativeness and the relationship between perceived value (utilitarian/hedonic) and the intention to revisit destinations. The results show that perceived value has a direct effect on destination revisit intentions, whereas utilitarian p...

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Veröffentlicht in:The international journal of tourism research 2018-05, Vol.20 (3), p.277-285
Hauptverfasser: Oliveira Santini, Fernando, Ladeira, Wagner Junior, Sampaio, Claudio Hoffmann
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Sprache:eng
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