Targeting university students in audience development strategies for opera and ballet

In this paper, an analysis of the attitudes of university students towards opera and ballet is made under the framework of audience development strategies for the performing arts. By studying the main motivations, interests, attendance, barriers and expectation, a basis for the development of an app...

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Veröffentlicht in:	The Service industries journal 2008-03, Vol.28 (2), p.179-191
Hauptverfasser:	Tajtáková, Mária, Arias-Aranda, Daniel
Format:	Artikel
Sprache:	eng
Schlagworte:	Ballet College students Market strategy Opera Student attitudes Studies University students
Online-Zugang:	Volltext
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