New media: debunking the myths

Purpose - This article describes emerging trends in the usage of new media - internet, mobile broadband, e-commerce, internet-enabled entertainment, social networking and others - and outlines implications for commercial companies seeking to communicate more effectively with their customers and medi...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	The Journal of business strategy 2010-01, Vol.31 (1), p.56-58
1. Verfasser:	Jackson, Stuart E.
Format:	Artikel
Sprache:	eng
Schlagworte:	Algorithms Audiences Business models Company business management Consumers Customers Electronic commerce Entertainment Evaluation Information media Internet Management Marketing Mass media industry Middle age Older people Social networks Social research Strategic planning (Business) Studies Subscriptions Surveys Target markets Value chain
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!