Managing Sino-Western Joint Ventures: Product Selection Strategy

In many Chinese-foreign equity joint ventures the transfer of technology is an important issue. One of the crucial steps in the technology transfer process is the product selection. This process is determined by a number of factors which are specific to the Chinese business environment. This paper a...

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Veröffentlicht in:Management international review 1993-10, Vol.33 (4), p.335-360
Hauptverfasser: de Bruijn, Erik J., Jia, Xianfeng
Format: Artikel
Sprache:eng
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