How Add‐on Pricing Interacts with Distribution Contracts

With the rise of the Internet economy, an increasing number of firms are offering their core products through online platforms, but retail add‐ons directly to consumers. Meanwhile, many online platforms have also started adopting the agency (model) contract, where the upstream firms decide the retai...

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Veröffentlicht in:	Production and operations management 2018-04, Vol.27 (4), p.605-623
Hauptverfasser:	Geng, Xianjun, Tan, Yinliang (Ricky), Wei, Lai
Format:	Artikel
Sprache:	eng
Schlagworte:	add‐on pricing agency model Contracts Distribution channels online platform Online sales Pricing policies Retailing industry supply chain contract
Online-Zugang:	Volltext
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