Exploring the relationship between corporate social responsibility, brand image and brand equity in Iranian banking industry

Purpose The purpose of this research is to explore the relationship between corporate social responsibility (CSR), brand image (BI) and brand equity (BE) in the banking industry of the Islamic Republic of Iran. Design/methodology/approach Using the deductive approach as the methodology and 213 valid...

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Veröffentlicht in:	Journal of Islamic accounting and business research 2018-03, Vol.9 (2), p.106-118
Hauptverfasser:	Salehzadeh, Reza, Khazaei Pool, Javad, Jafari Najafabadi, Amir Hossein
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand equity Brand image Brand loyalty Consumers Consumption Corporate responsibility Customer satisfaction Customers Ethics Market strategy Marketing Retail banking Social responsibility Society Stakeholders State laws Studies
Online-Zugang:	Volltext
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