The Effect of Promotional Tools on Conveying Brand Identity from Sport Consumers’ Viewpoint in the Country’s Premier League

The economic environment and business, advertising in sport is one of the ways that most companies to manage the brand, its products and expanding its market in the country. The aim of the present study investigates the effects of advertising on transfer of brand identity from the perspective of spo...

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Veröffentlicht in:	International journal of applied exercise physiology 2017-10, Vol.6 (3), p.32-41
Hauptverfasser:	Asadollahi, Ehsan, Tojari, Farshad, Zarei, Ali
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Brand identification Consumers Professional soccer Soccer
Online-Zugang:	Volltext
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