Perspectives on “other” customers’ roles in citizenship behaviour

Purpose The purpose of this paper is to examine the impact of source credibility (expertise and trustworthiness) on perceived value (perceived usefulness (PU)), as well as the latter’s impact on sub-dimensions of customer citizenship behaviour (helping and advocacy intentions (AIs)) in an electronic...

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Bibliographische Detailangaben

Veröffentlicht in:	International journal of bank marketing 2018-04, Vol.36 (2), p.393-408
Hauptverfasser:	van Tonder, Estelle, Petzer, Daniël Johannes
Format:	Artikel
Sprache:	eng
Schlagworte:	Bank marketing Banking industry Banks Consumer behavior Credibility Electronic banking Investigations Perceptions Social exchange theory Studies Trust
Online-Zugang:	Volltext
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