Using an Eye-Tracking Approach to Explore Gender Differences in Visual Attention and Shopping Attitudes in an Online Shopping Environment

Growth in online marketing has been unprecedented, and mainstream shopping is shifting from traditional stores to online shopping channels. However, many aspects of online consumer behavior remain unaddressed. In particular, the effects of gender differences in visual attention on shopping attitudes...

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Veröffentlicht in:	International journal of human-computer interaction 2018-01, Vol.34 (1), p.15-24
Hauptverfasser:	Hwang, Yoon Min, Lee, Kun Chang
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Electronic commerce Eye movements Gender aspects Gender differences Males Online advertising Product information Retail stores Shopping Tracking Tracking control systems Visual effects Visual task performance
Online-Zugang:	Volltext
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