Personalized Service Recommendation Based on Trust Relationship

With the rapid development and extensive application of Web services, various approaches for Web service recommendation have been proposed in the past. However, the traditional methods only utilize the information of the user-service rating matrix but ignore the trust relations between users, so their recommendation precision is often unsatisfactory, and, furthermore, most of these methods lack the ability to distinguish the credibility of recommendation. To address the problems, we proposed a personalized service recommendation based on trust relationship. In particular, our approach takes into account user experience, interest background, recommendation effect, and evaluation tendency in the formalization of trust relationship, and moreover it can filter out useless or suspected services by exploiting trust relationships between users. To verify the proposed approach, we conducted experiments by using a real-world Web services set. The experimental results show that our proposed approach leads to a substantial increase in the precision and the credibility of service recommendations.