Mere newness: Decline of movie preference over time

We investigate the possibility that an individual‐level decline in preference over time is responsible for the well‐known decline in a movie's revenues after opening. In the first part of this study, using a Canadian panel we show that such a decline does indeed occur in both individual consume...

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Veröffentlicht in:	Canadian journal of administrative sciences 2017-03, Vol.34 (1), p.33-46
Hauptverfasser:	Ho, Jason Y. C., Krider, Robert E., Chang, Jennifer
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior market mavens mere newness Motion pictures movies new products nouveaux produits pure nouveauté Revenue Social responsibility social value spécialistes du marché valeur sociale
Online-Zugang:	Volltext
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