Integrating the Promotional and Service Roles of Retail Inventories

In some retail contexts, higher inventories not only improve service levels, but also stimulate demand by serving as a promotional tool (e.g., by increasing product visibility). Motivated by a building-products retailer's practice of stocking large quantities of products to stimulate demand, we...

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Veröffentlicht in:Manufacturing & service operations management 2008-04, Vol.10 (2), p.218-235
Hauptverfasser: Balakrishnan, Anantaram, Pangburn, Michael S, Stavrulaki, Euthemia
Format: Artikel
Sprache:eng
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