Managers' mental categorizations of competitors

The existence of mental categorizations and mental models has been documented in the literature. However, categorizations and models have not been explored in the context of competitor definitions from a manager's point of view. This article explores the potential for managers to define their c...

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Veröffentlicht in:	Competitive intelligence review 2000-04, Vol.11 (2), p.31-38
Hauptverfasser:	Saxby, Carl L., Nitse, Philip S., Dishman, Paul
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Competitive intelligence Managerial skills Psychological aspects
Online-Zugang:	Volltext
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